Ministry Page Tips
We have put together some common tips for writing for the web. Hopefully this will help you organize your ministry’s content and help you present your content as clear as possible for your online visitors.
Ministry Leaders, when writing:
- Keep web pages short : avoid long web pages no more than 4 paragraphs. Obey the '10 second rule’ and deliver your information quickly and, effectively. If you need to have a larger page for any reason, opt to break a page in two to help facilitate getting your message across.
- Headings: The heading at the top of the page should correspond to what the page contains or concerns.
- Page intro: Write a small intro for each page, explaining what the page will discuss. This can be very beneficial to online visitors in helping determine if the content is in fact what they are looking for. Keep your ministry introductions short and sweet!
- Make the page scanable: Short bullet lists are easier to scan than paragraphs.
- Include internal sub-headings: Sub-headings make the text more scanable. Your readers will move to the section of the document that is most useful for them.
- Proofreading: Check for spelling errors before submitting requests & documents.
- Avoid data redundancy: Is the information listed somewhere else on the website?
- Quality Photos: Select excellent quality photos that help "tell the story" or bring the purpose of your ministry to life.
- Need help: Don’t ever hesitate to ask us for assistance; we are here to serve you.